The PR problem with regards to The Hitch: A Mobile Eatery is public awareness of the mobile food trailer park, and knowledge of the various vendors that make up the food trailer park.
The research conducted included background information on food trailers, three focus groups with different demographics involved, and surveys that were passed out and filled out. Through using these methods, several recommendations based on the research may be made.
It is important to use research on which to base recommendations because it is crucially important to understand the market, and where our product fits in the market. By understanding the environment, we are able to better understand where we fit in it, and how to be successful.
Research helps
the Public Relations team make better decisions about major or subtle directions, and helps to discover the client’s specific problems in the marketplace.
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